Innovative pet care from Japan

100% Natural. Safe for your pet.

Simple to use, gentle yet effective.

Pet care with 100% natural ingredients.

What We Believe

What We Believe

Caring for your pets is an everyday act of love. That's why we believe in simple, safe, and stress-free solutions, designed to naturally integrate into daily life.

We combine the purifying effectiveness of baking soda with the nourishing properties and delicate scent of vegetable oils. A gentle and 100% safe formula, designed to ensure maximum peace of mind even if our four-legged friends lick themselves after application.

SHIZENPET is born from the cooperation and constant research shared with our Japanese partner, ITEM LLC. Together we develop and select products born from innovation and respect for nature, bringing the excellence and delicacy of Japanese care to Italy.

Our commitment doesn't stop at hygiene: we will continue to develop products and services designed to allow the whole family to live in a healthy, harmonious, and comfortable environment.

We're here

A brother in Tokyo, a sister in Italy

A brother in Tokyo, a sister in Italy

Haruka, the founder of Shizen Pet, has an older brother who is two years her senior — Today, her brother leads ITEM LLC, based in Tokyo, the company that produces and distributes all ShizenPet products in Japan. Haruka, on the other hand, oversees the European market from Italy, continuing to develop the brand with the same artisanal care.

Learn more

Product Lines

Deodorante Botanico

Botanical Deodorant

2 items

It is so pure that it is safe even if your pet licks itself. Perfect not only for your pets'...

Shampoo Mousse

Foaming Shampoo

2 items

The daily hygiene revolution. Deep cleaning without stress, even after a walk. Mousse shampoo made with natural ingredients of plant origin...

The Voices of Shizen Pet Friends

The bergamot scent is so delicate... a truly relaxing treat! ✨

It's perfect for cleaning light dirt after a walk and for sanitizing the belly and paws. I can't do without it anymore, I'll definitely buy it again! ♪ ☺︎

Momoka
Tokyo, Japan

For my little one's well-being... even if she's not a puppy anymore! 🐾

I bought it because I wanted to reduce the stress of bathing and drying, now that she has become a "senior".
The scent is delicious, and her fur remains super soft and fluffy! ✨ ☁️

I also use it very often for daily cleaning of the more delicate areas, like her bottom.
It has become an indispensable ally for our little daily care routine! 😊

Rei's Mom, 16-year-old Toy Poodle
Chiba, Japan

I also tried it on the small crusts around the eyes and, unbelievably, they came off immediately, leaving everything clean. It's truly amazing! 🌿

Papillon, 15 years old
Kobe, Japan

I always buy it again, I've lost count of how many refills I've had! ✨

Before, I only used wet wipes, but after a few days, my pet's fur would become sticky after their bath.
However, since I started using this product, their fur remains light and fluffy, with no greasy feeling at all. ☁️🌿

And the scent... it's wonderful, so natural!
No skin problems, and the bottle is super durable, it lasts a long time. Absolutely recommended.

Shiba, 13 years old
Otsu, Japan

Blog from Japan

  • Food Allergies in Dogs: How to Recognize Them and What to Do

    Allergie alimentari nei cani: come riconoscerle e cosa fare

     


    Your dog scratches often, even without fleas in sight. Its ear is constantly inflamed. Its coat is dull, its skin reddened. Or maybe its stomach is rumbling and its stools have been irregular for weeks.

    You've tried everything — different shampoos, supplements, antiparasitic treatments. But the problem keeps coming back.

    One of the most underestimated causes in these cases is something you see every day: the food bowl.


    Food allergy or intolerance? The difference matters

    First of all, an important clarification that often causes confusion.

    Food allergy — is an immune system response. The dog's body mistakenly identifies a food protein as a threat and reacts by producing antibodies. Symptoms can appear even with minimal amounts of the offending food and tend to be constant over time.

    Food intolerance — is a digestive, non-immune response. The body struggles to process a certain ingredient. Symptoms are primarily gastrointestinal and tend to be proportional to the amount ingested.

    In both cases, the solution is similar — identify the offending food and remove it from the diet — but allergies tend to have broader and more persistent symptoms.

    Continue reading

Discover our products: wellness for animals

FAQs

Orders

Is ionized baking soda really safe for dogs and cats?

The science and nature of Shizenpet, born in Japan. Discover more here

Why do we use 100% natural ingredients?

We don't use any chemicals; you can view all ingredients here. Transparency is our strong suit.

How long does the product last?

Recommended to use within 1 year after opening.


Number of sprays (approx.):


- 50 ml: approx. 50 times

- 200 ml mousse shampoo: 250 pumps

- 400 ml dry shampoo: 440 times

- 500ml deodorant spray: 1,850 times